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2020 Annual Conference
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The America Outdoors VIRTUAL Conference & Outfitter Expo is the only event designed specifically for outfitters and outdoor recreation providers. The 2020 Conference is crafted to help your business tackle your biggest challenges in the areas of marketing, risk management, operations and leadership. This year, more than ever, we are leaning on the knowledge we have within our community. There is an abundance of wisdom in the outdoor industry. Join the conversation.

 Export to Your Calendar 12/1/2020 to 12/4/2020
When: Tuesday, December 1, 2020
5:00 PM
Where: Virtual
United States
Contact: Kim Thomas
(865) 558-3595

Online registration is available until: 12/1/2020
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Thank you for your interest in the America Outdoors Virtual Conference! Please find the agenda below. For more detailed information, including session descriptions, please click here



Member: $199 Early Bird 

Non-member: $349 Early Bird

Team Rate (4-6 attendees) Member: $750 Early Bird ($99 for each additional)

Team Rate (4-6 attendees) Non-member: $950 Early Bird ($99 for each additional)

*Early Bird Rate ends October 30


Schedule at a Glance:

Tuesday, December 1

5:30-7:00 pm Welcome Reception with Video Networking

Wednesday, December 2
10:00-11:00 am AO Women Connect
11:00am -12:15 pm Opening Keynote: The Gift of Awe
12:30- 1:30 pm Learning Sessions
o Create a Marketing Roadmap to Guide Your 2021 Success
o Strategies & Tactics to Drive a Financially Profitable Outfitting Business
o Buying & Selling an Outfitting Business
o Risk Management Leadership
1:30-2:30 pm Lunch Break & Meet with Exhibitors
2:45-3:45 pm America Outdoors Annual Meeting
4:00-5:00 pm Learning Sessions
o Understanding your Business KPIs
o Diversity & Inclusion in the Outdoor Recreation Industry
o America Outdoors Legislative Update
o The Legal and Operational Landscape: COVID-19 and Beyond
5:00-6:00 pm Happy Hour

Thursday, December 3
11:00 am -12:00 pm Learning Sessions
o SEO Website Audit
o Self-Awareness, Vulnerability, and Trust- Foundations of High Performing Teams
o Strategic Issues and Opportunities in Economic Recovery
o Risk Management in 2020: Looking Back, Looking Forward
12:15- 1:15 pm General Session: Recovery Tourism Tool Kit
1:15- 2:30 pm Lunch Break & Meet with Exhibitors
2:30-3:30 pm Learning Sessions
o Managing Your Sales Funnel
o Workers Compensation: How to Control this Insurance Cost
o Strategies & Resources to Shift the Culture of Sexual Harassment
3:45-4:4 5 pm Roundtable (Cracker Barrel) Sessions
5:00- 6:00 pm Happy Hour

Friday, December 4
10:00-10:45 am Federal Agency Panel
11:00 am-12:00 pm Learning Sessions
o Audience Targeting in Social Media Advertising 
o How to Care Less
  o Retail Trade Secrets for Outfitters 

12:15-1:15 pm Closing Keynote: Resilience, Endurance, and Humor in Uncertain Times
1:15- 1:30 pm Closing Remarks from America Outdoors